Internet marketing is an excellent way for businesses to reach new customers through platforms like Google, YouTube, Facebook, Instagram, Bing, Snapchat, and many others. Potential customers can be reached through methods of paid or organic advertising, along with email and press releases.
Over the last ten years, Matt Meyers has worked with several different companies in numerous industries to bring more customers to their door, increase product and services sales, and increase the awareness of a brand. I also offer reporting dashboards to show the value of my services.
Search Engine Marketing (SEM)
Search Engine Marketing is often referred to as Pay Per Click (PPC) or Paid Search. Typically, Pay Per Click advertising takes place on platforms like Google, Bing, and Yahoo through their products; Google Ads, and Bing Ads. There are several methods used here to plan, organize, create, and optimize campaigns for clients to generate the best results.These products may consist of Local Campaigns, Single Keyword Ad Groups, Google Tag Manager for tracking and optimizations, Dynamic Ad Groups, Responsive Text Ads, Expanded Text Ads, Site Extensions, Retargeting and Similar Audience Campaigns, and much more.
Search Engine Optimization (SEO)
Search Engine Optimization is a great way to generate traffic to your website through organic results. As opposed to running paid search on Google, above, we can create blog posts, pages, links, and add other technical features to a website. This is a great way to generate exposure to a product or service that is just starting out. Of course, pairing SEO with Pay Per Click definitely has its benefits.
Social Media Marketing
Just like search, social media marketing has many different options for paid and organic. By running paid social campaigns, advertisers can reach people interested in products and services based on actions taken on social media platforms like Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and others. Through paid social, we can also use email lists to target people that have purchased your products or services in the past, or build lookalike audiences to target people similar to those that have purchased your products or services.
When it comes to organic social, this involves creating regular posts on your Facebook page to increase followers naturally. This process takes much longer than paying for traffic to your social media pages, and seems to work much better when paired with paid social services.
Email marketing is a great way for businesses to re-engage with customers, and turn them into lifetime customers. Emails can include a variety of content from a simple thank you or confirmation to monthly emails of happenings in your business or around the area, and beyond.
Contact Matt Meyers, SEM Today
If you are interested in any of the above services, I encourage you to contact me at Matt Meyers, SEM today. While I am located in Clermont, Florida, I am able to help customers in the surrounding area and beyond. Some of the areas I offer my services include:
- West Palm Beach